About Us

From a Mother’s Kitchen to Every Home – The Story of Our Thekua

I'm Naina Jaiswal, a fashion designer with over 10 years of experience, originally from the culturally rich state of Bihar. While my journey has revolved around designing beautiful dresses, there has always been one constant in my life – Thekua.

Thekua is not just a snack for us Biharis – it's an emotion, a tradition passed down through generations. It holds a special place in my heart, especially because it’s my son’s favorite. Even though he now lives away from home, I always find myself thinking about how I can send him a piece of our roots, our flavors, our love – through Thekua.

One day, while making a batch of Thekua for him, a thought struck me:
"Why not share this joy with the world? Why not bring Thekua to every home, just like it brings comfort to mine?"

And that’s how our journey began – turning a mother’s love into a brand that celebrates authentic, homemade, traditional Thekua, just the way it’s meant to be.

Our mission is simple:
To bring the authentic taste of Bihar’s Thekua to homes across the country – pure, preservative-free, and packed with tradition.

Join us as we make Thekua a household name, one bite at a time.

With love,
Naina Jaiswal
Founder